PASSAGE II
Communicating with a large audience is referred to as mass communication. Mass communiction can be done through the electronic media such as radio and television or by print like magazines qnd newspapers. Each of these performs three main functions namely: to inform, to entertain and to educate the audience.
The media can only render services with the appropriate equipment and engineers. The engineers operate the equipment to give the audience clear reception. Also, producers and broadcasters are needed to make, transmit or broadcast programmes from their studios to viewers to viewers and listeners. In order to attract more audience, recorded video tapes or interesting local programmes and feature films may be bought or borrowed from other broadcasting authorities.
Similarly, the print media require skilled journalists and production staff. The editor must be educated to be able to choose the most important stories sent in by reporters all over, edit and write editorials. He equally responds to comments from readers. The sub-editor on the other hand, is to prepare the edited stories for printing. Columnists may
be employed to analyze events on topical issues for increased readership.
However, to survive, both the electronic and print medi depend on paid adverts. Advertisement generate a lot of profit for various media houses. According to the passage,, ....... is the main source of income for the mass media.

• A.advertisement
• B.broadcasting
• C.engineering
• D.programming
• E.reporting