Question 8
(a) Explain the meaning of market segmentation
(b) List and explain four factors to be considered in segmenting a market
Theory
Question details
- Exam body
- WAEC
- Subject
- Commerce
- Year
- 2013
- Question no.
- #8
- Type
- Theory
(a) Explain the meaning of market segmentation
(b) List and explain four factors to be considered in segmenting a market